If you’re in the snack food business, choosing the perfect packaging for your products can be a challenging task. With an increasing number of options available on the market, deciding on the right packaging can have a profound impact on your sales and customer satisfaction. In this blog post, we’ll take a deep dive into custom chips packaging, exploring all the factors to consider when choosing the best bag of chips for your brand.

1. Material choice:

When choosing the perfect bags for your chips, material choice is often an overlooked factor. It’s important to consider both the quality and protective features of your packaging. Some of the most popular materials for chip bags are polypropylene, cellophane, and poly-coated paper. Choosing the most appropriate material for your product will not only ensure the product reaches your customer in the perfect condition but also the packaging is sustainable.

2. Package design and branding:

Customizing your packaging is a great way to enhance the appeal of your products and leave a lasting impression on your customers. Your package design and branding should speak directly to your customers and give them a reason to pick up and purchase your product. Whether you choose bold colors, sleek design, informative labeling there is always an option to choose custom packaging. Your packaging material, design, and branding must align with your brand values and message.

3. Packaging size and product fill:

Chip bag size varies, mostly depending on the portion size and product fill. It is important to choose a package that correctly displays the amount of chips in the bag clearly. Design a package that leaves an optimum amount of space to preserve the quality of the chips without losing their freshness and adding superior shelf life.

4. Packaging durability and functionality:

Packaging versatility is essential as it impacts the overall look of the product as well as customers’ satisfaction. The bag of chips you select should be strong enough to protect the contents, withstand atmospheric humidity, and protect flavor and nutritional integrity. Adding a resealable feature can increase shelf life and preserve freshness Even when the package is opened.

5. Sustainability:

Consumers are becoming more environmentally conscious, and packaging is becoming an increasingly significant factor in influencing their decision to buy. Packaging that is durable, keeps the product fresh and maintains product integrity is equally important. And what’s more important is the sustainability aspect of it. Hence choosing a biodegradable packaging material could increase your audience base and gain customer loyalty.


Choosing the right bag of chips for your snack food business has many variables, that can impact your sales. Critical factors such as material quality, design, functionality, durability, and sustainability must be taken into account. Always consider the interests, values of your brand, and the customer base to choose the perfect bag of chips for your brand that aligns with the brand’s message and enhances customer trust. Remember, the packaging is an extension of your brand, and apart from the quality and taste of your product it also adds value to the overall customer experience.